Who's in
Tony's Open Chain inspires the cocoa sector to act
Tony's Open Chain leading collective
Tony's Open Chain successfully attracts a broad range of partners, including Mission Allies, partner cooperatives, and partner processors. As more Mission Allies sign on, the increased demand for beans drives greater impact at the beginning of the supply chain. This expanded reach not only amplifies the positive effects on cocoa farming communities but also fosters success stories among the Mission Allies, demonstrating the tangible benefits of signing on to the Tony’s Open Chain sourcing model.
Tony's Open Chain sourcing network
Mission Allies
Tony's Chocolonely
The founding Mission Ally of Tony's Open Chain
Albert Heijn
After founding Mission Ally Tony's Chocolonely, Albert Heijn signed as the first partner of Open Chain for its own label chocolate brand Delicata. As of 2024, Albert Heijn has committed to source cocoa for all its own-brand products through Tony’s Open Chain.
ALDI
In 2021, ALDI became the first global discount retailer to join Tony's Open Chain, and developed their Choceur CHOCO CHANGER chocolate bar.
Jokolade
JOKOLADE became Tony's Open Chain's third Mission Ally in 2021
vly
This German brand joined Tony's Open Chain with a mission to create healthy, plant-based dairy alternatives, with zero compromise.
The Flower Farm
The Flower Farm's objective is to stop deforestation of tropical rainforests, focussing on reducing the massive production of palm oil as one of the biggest drivers of deforestation. They joined Tony's Open Chain in 2022, to take their approach further into addressing cocoa deforestation.
PLUS
The Dutch retailer was the first supermarket in the Netherlands to convert all private label products containing cocoa to 100% Fairtrade certified cocoa. They joined Tony's Open Chain in 2022.
Ben & Jerry's
After joining in 2022, Ben & Jerry's and Tony's Open Chain's partnership began across Europe and the U.S.
Koro Source
The German B2B sourcing platform for founders and start-ups joined the Tony's Open Chain model, forming a one-stop shop for product development, start ups and brands to bring fair chocoalte products to market.
Pleese
In 2023, Pleese became the first UK Mission Ally of Tony's Open Chain.
Huel
Huel is a brand on a mission to make nutrionally complete, convenient, and affordable food, and have committed to source all cocoa in their range according to Tony's 5 Sourcing Principles.
cococo
Based in Canada, Cococo joined TOC as expert manufacturers and retailers of award-winning artisanal chocolates and purveyors of fine cocoa confectionery.
HEMA
Dutch retailer HEMA joined Tony's Open Chain in 2023 and started selling their first chocolate made via TOC sourcing principles in 2024
Jumbo
The 2nd largest retailer in the Netherlands joined Tony's Open Chain in 2023, meaning more and more of the Dutch chocolate shelf is being sourced via the 5 Sourcing Principles.
Waitrose
Waitrose joined as the first UK-based grocery retail partner of Tony’s Open Chain, joining the mission to end exploitation in cocoa, together.
Pip & Nut
Pip & Nut became the first UK snack brand to join Tony's Open Chain, and will now source the cocoa for its confectionary nut better cups through Tony's Open Chain.
Feastables
Feastables became the first major US chocolate brand to join Tony's Open Chain in 2024
Holie foods
Holie are a Dutch, healthy breakfast brand with a philosophy of making tasty, vegan granolas and muselis with no added sugar. They joined Tony's Open Chain in 2024
Johnny Cashew
Johnny Cashew joined Tony's Open Chain in 2024. They are a sustainable cashew brand focused on ethical sourcing, reducing waste, and promoting fair supply chains by processing cashews in their countries of origin.
Colruyt
Colruyt Group is a retail group with more than 33,000 co-workers, and a diverse portfolio of food and non-food formulas in Belgium, France and Luxembourg. They joined Tony's Open Chain in 2024.
Partner cooperatives
Partner processors
Barry Callebaut
Barry Callebaut is one of the largest chocolate producers in the world. As Tony's Open Chain's first processing partner, Barry Callebaut enables us to scale up production and grow Tony’s Open Chain, by processing cocoa beans for our Mission Allies.
Baronie & Cémoi
As the second processor of Tony's Open Chain, Baronie & Cémoi will continue to invest in a fully segregated, cocoa supply chain, in order to be able to handle and process the segregated Tony’s Open Chain cocoa beans, cocoa mass and cocoa butter.
Natra
In 2023, NATRA's Spain-based factory was onboarded and Tony's Open Chain beans can now be processed at this location.