Who's in
Tony's Open Chain inspires the cocoa sector to act
By uniting together, all participants of Tony’s Open Chain lay the groundwork for industry change, prompting a transformative ripple effect in the cocoa sector.
Mission Allies
partner cooperatives
processors
Tony's Open Chain leading collective
Tony's Open Chain successfully attracts a broader range of partners, and as more Mission Allies sign on, the increased demand for beans drives greater impact at the beginning of the supply chain. This expanded reach not only amplifies the positive effects on cocoa farming communities but also fosters success stories among the Mission Allies, demonstrating the tangible benefits of signing on to the Tony’s Open Chain sourcing model.
Tony's Open Chain sourcing network
Mission Allies
A Mission Ally is a company that has committed to taking responsibility for addressing the issues in cocoa and employing good purchasing practices for their cocoa, apply Tony's 5 Sourcing Principles.
Partner cooperatives
Our partner cooperatives are the driving force behind our efforts in Ghana and Côte d’Ivoire. Each partner co-op is independent, democratic, and deeply rooted in local communities, making them ideal for implementing programs and creating meaningful impact on cocoa farmers. The success of Tony’s Open Chain relies on prioritizing partner cooperatives.
Processors
Tony's Open Chain offers multiple chocolate processing options to provide a more enabling environment for Mission Allies to join our initiative.
Mission Allies
Tony's Chocolonely
The founding Mission Ally of Tony's Open Chain
Albert Heijn
After founding Mission Ally Tony's Chocolonely, Albert Heijn signed as the first partner of Open Chain for its own label chocolate brand Delicata.
ALDI
In 2021, ALDI is the first global discount retailer to join Tony's Open Chain, and developed their Choceur CHOCO CHANGER chocolate bar.
Jokolade
JOKOLADE becomes Tony's Open Chain third Mission Ally.
vly
This German brand joins TOC with a mission to create healthiest plant-based dairy alternatives, with zero compromise
The Flower Farm
This Mission Ally has an objective: to stop deforestation of tropical rainforests. So the next logical step for them when considering chocolate past was to join Tony's Open Chain.
PLUS
PLUS introduces chocolate via Tony's Open Chain and introduces four chocolate bars made from 100% traceable cocoa.
Ben & Jerry's
After joining in 2022, Ben & Jerry's and Open Chain's partnership begins across Europe and the U.S.
Koro Source
The German B2B sourcing platform for founders and start-ups joined the Open Chain model, forming a one-stop shop for product development, start ups and brands to bring fair chocoalte products to market.
Pleese
In 2023, Pleese becomes the first British Mission Ally of Tony's Open Chain.
Huel
The brand on a mission to make nutritionnally complete, convenient, affordable food will be sourcing all cocoa in their range according to Tony's 5 Sourcing Principles.
cococo
Based in Canada, Cococo have joined TOC as expert manufacturers and retailers of award-winning artisanal chocolates and purveyors of fine cocoa confectionery.
HEMA
Dutch retailer HEMA joind Open Chain in 2023 and sarted selling their first chocolate made via TOC sourcing principles in 2024
Jumbo
The 2nd largest retailer in the Netherlands joined TOC in 2023, meaning the Dutch chocolate shelf is gradually becoming more and more fair in its sourcing.
Waitrose
Waitrose partner with Tony’s Open Chain as the first UK-based grocery retailer to join our fight to end exploitation in cocoa, together.
Pip & Nut
Pip & Nut becomes the first UK snack brand to join Tony's Open Chain and will now source the cocoa for its confectionary nut better cups through Tony's Open Chain.
Feastables
Feastables is the first major US chocolate brand to join Tony's Open Chain.
Partner cooperatives
Processors
Barry Callebaut
Barry Callebaut is one of the largest chocolate producers in the world. As Tony's Open Chain's first processing partner, Barry Callebaut enables us to scale up production and grow Tony’s Open Chain, by processing cocoa beans for our Mission Allies.
Baronie & Cémoi
As the second processor of Tony's Open Chain, Baronie & Cémoi will continue to invest in a fully segregated, cocoa supply chain, in order to be able to handle and process the segregated Tony’s Open Chain cocoa beans, cocoa mass and cocoa butter.
Natra
In 2023, NATRA's Spain-based factory was onboarded and Tony's Open Chain beans can now be processed at this location.