The Flower Farm
The Flower Farm's objective is to stop deforestation of tropical rainforests, focussing on reducing the massive production of palm oil as one of the biggest drivers of deforestation. They joined Tony's Open Chain in 2022, to take their approach further into addressing cocoa deforestation.
More about The Flower Farm
PLUS was the first and only supermarket in the Netherlands to convert all 300 private label products containing cocoa to 100% Fairtrade certified cocoa. The supermarket organization is now joining Tony's Open Chain. The bars from the PLUS private label will be available in flavors milk peanut and kletskop, pure red fruit and marshmallow, milk pecan and toffee, and white cappuccino crunch, available in more than 300 PLUS stores and online.
“With The Flower Farm, I am happy to be able to draw attention to an essential issue: deforestation. I am convinced that joining Tony’s Open Chain enables us to make even more meaningful impact.”