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The Flower Farm

This Mission Ally has an objective: to stop deforestation of tropical rainforests. So the next logical step for them when considering chocolate past was to join Tony's Open Chain.

More about The Flower Farm

PLUS was the first and only supermarket in the Netherlands to convert all 300 private label products containing cocoa to 100% Fairtrade certified cocoa. The supermarket organization is now joining Tony's Open Chain. The bars from the PLUS private label will be available in flavors milk peanut and kletskop, pure red fruit and marshmallow, milk pecan and toffee, and white cappuccino crunch, available in more than 300 PLUS stores and online.

“With The Flower Farm, I am happy to be able to draw attention to an essential issue: deforestation. I am convinced that joining Tony’s Open Chain enables us to make even more meaningful impact.”

Marcel van Wing - Co-founder, The Flower Farm