Feastables
Feastables is the first major US chocolate brand to join Tony's Open Chain.
More about Feastables
Feastables was launched in the US by YouTube’s most subscribed individual MrBeast (real name Jimmy Donaldson) in 2022, born from his desire to help as many people as possible and especially children who are particularly vulnerable and working within the cocoa sector. Feastables joining TOC has laid foundations for the brand to set out its own ethical sourcing strategy, which seeks to get West African children out of farms and into schools.
“Tony’s Open Chain is a leader and a best-in-class representation of the highest ethical standards for our industry. As a Mission Ally, we share ethical sourcing principles and also a commitment to take transformative actions that are already improving the cocoa sector throughout its supply chain. We know this will take time – but we can’t do it alone so partnerships like the one with Tony’s Open Chain is so important.”