Huel
The brand on a mission to make nutritionnally complete, convenient, affordable food will be sourcing all cocoa in their range according to Tony's 5 Sourcing Principles.
More about Huel
Huel is a mission driven company and values the highest standards in ethical and sustainable sourcing of its ingredients as part of their end products. Huel wants to be a sustainability frontrunner.The partnership seeks to revolutionise the cocoa sourcing practices in the food industry and ensure that Huel's products are made with cocoa that supports farmers to earn a living income, eradicate illegal labour and stop deforestation.
“Huel dreams of a sustainable food future. One which protects and nourishes both people and the planet. Whilst our current system is not that, we are convinced that it is possible. And it is initiatives such as Tony’s Open Chain which are key to success. The 5 sourcing principles are holistic and the approach is collaborative. We are excited and proud to join their initiative, to work alongside other Open Chain allies, and to call other brands to join the path for an equitable cocoa industry.”