Mission Allies
A Mission Ally is a company that has committed to taking responsibility for addressing the issues in cocoa and employing good purchasing practices for their cocoa, apply Tony's 5 Sourcing Principles.
Mission Allies believe in direct, equal relationships throughout the entire cocoa supply chains. By joining Tony's Open Chain, they actively become part of the solution to the main issues in cocoa and commit to taking ownership and responsability.
Every Mission Ally adds to the bean volumes sourced via Tony’s Open Chain, and each of them helps spread the word and raise awareness to prompting widespread change in the industry.
All Mission Allies who have partnered with Tony's Open Chain are contributing to the rapid volume growth - proving that our ethical way of sourcing cocoa is replicable and scalable for any business.
Mission Allies
Tony's Chocolonely
The founding Mission Ally of Tony's Open Chain
Albert Heijn
After founding Mission Ally Tony's Chocolonely, Albert Heijn signed as the first partner of Open Chain for its own label chocolate brand Delicata.
ALDI
In 2021, ALDI is the first global discount retailer to join Tony's Open Chain, and developed their Choceur CHOCO CHANGER chocolate bar.
Jokolade
JOKOLADE becomes Tony's Open Chain third Mission Ally.
vly
This German brand joins TOC with a mission to create healthiest plant-based dairy alternatives, with zero compromise
The Flower Farm
This Mission Ally has an objective: to stop deforestation of tropical rainforests. So the next logical step for them when considering chocolate past was to join Tony's Open Chain.
PLUS
PLUS introduces chocolate via Tony's Open Chain and introduces four chocolate bars made from 100% traceable cocoa.
Ben & Jerry's
After joining in 2022, Ben & Jerry's and Open Chain's partnership begins across Europe and the U.S.
Koro Source
The German B2B sourcing platform for founders and start-ups joined the Open Chain model, forming a one-stop shop for product development, start ups and brands to bring fair chocoalte products to market.
Pleese
In 2023, Pleese becomes the first British Mission Ally of Tony's Open Chain.
Huel
The brand on a mission to make nutritionnally complete, convenient, affordable food will be sourcing all cocoa in their range according to Tony's 5 Sourcing Principles.
cococo
Based in Canada, Cococo have joined TOC as expert manufacturers and retailers of award-winning artisanal chocolates and purveyors of fine cocoa confectionery.
HEMA
Dutch retailer HEMA joind Open Chain in 2023 and sarted selling their first chocolate made via TOC sourcing principles in 2024
Jumbo
The 2nd largest retailer in the Netherlands joined TOC in 2023, meaning the Dutch chocolate shelf is gradually becoming more and more fair in its sourcing.
Waitrose
Waitrose partner with Tony’s Open Chain as the first UK-based grocery retailer to join our fight to end exploitation in cocoa, together.
Pip & Nut
Pip & Nut becomes the first UK snack brand to join Tony's Open Chain and will now source the cocoa for its confectionary nut better cups through Tony's Open Chain.
Feastables
Feastables is the first major US chocolate brand to join Tony's Open Chain.