Our approachTonys 5 sourcing principles

Tony's 5 Sourcing Principles

Tony's Open Chain leads by example

Tony's Open Chain leads by example through Tony's 5 Sourcing Principles. Our farmer-first approach prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire.

A green illustration of an outline of a cocoa bean with small dots of the seeds/beans, representing the Tony's Open Chain's Sourcing Principle of traceability

Traceable Cocoa BeansTraceable sourcing is responsible sourcing, and TOC offers this across three levels - operational, environmental and social.

A bank note in the form of an illustration of a bright magenta square with a solid fill and a cut-out of a dollar sign, representing Tony's Open Chain Sourcing Principle of paying a higher price for cocoa

A higher priceTOC pays the Living Income Reference Price for all beans sourced via the model, in addition to current certification premiums.

Purple illustration of stacks of bags filled with cocoa beans, representing Tony's Open Chain Sourcing Principle of the long-term commitment with farmers and partner cooperatives

The Long-TermTOC establishes long-term commitments with both Mission Allies and partner cooperatives to ensure income stability for farmers.

A yellow illustration of two people, representing Tony's Open Chain Sourcing Principle of enabling strong farmers

Strong FarmersTOC promotes professional farming cooperatives and farms, giving the farmers and their self-organized groups the power to structurally change inequality.

A simple illustration of a leafy green cacao tree with multiple branches and oval-shaped cocoa beans, representing the Tony's Open Chain Sourcing Principle of quality and productivity

Quality and ProductivityTOC help farmers to professionalise with a 3 step approach.

Partner with Tony’s Open Chain to ensure fair business practices, living incomes for farmers, and a sustainable future for cocoa.

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