Our approachTonys 5 sourcing principles

Tony's 5 Sourcing Principles

Tony's Open Chain leads by example

Tony's Open Chain leads by example through Tony's 5 Sourcing Principles. Their farmer-first approach prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire. All principles must be combined to ensure long-term change and more equal business relationships with cocoa partner cooperatives in Ghana and Côte d'Ivoire.

A green illustration of an outline of a cocoa bean with small dots of the seeds/beans, representing the Tony's Open Chain's Sourcing Principle of traceability

Traceable Cocoa BeansPurchasing from known sources that prioritise direct trade with partner cooperatives.

A bank note in the form of an illustration of a bright magenta square with a solid fill and a cut-out of a dollar sign, representing Tony's Open Chain Sourcing Principle of paying a higher price for cocoa

A higher priceSupporting cocoa farmers in achieving a prosperous income and sustainable farms requires paying higher cocoa prices.

Purple illustration of stacks of bags filled with cocoa beans, representing Tony's Open Chain Sourcing Principle of the long-term commitment with farmers and partner cooperatives

The Long-TermEstablishing long-term commitments to purchase beans at higher prices ensures income stability for farmers and partner cooperatives.

A yellow illustration of two people, representing Tony's Open Chain Sourcing Principle of enabling strong farmers

Strong FarmersCollaborating with partner cooperatives to improve professionalised farming practices and implement holistic sustainability programs is key to lasting change.

A simple illustration of a leafy green cacao tree with multiple branches and oval-shaped cocoa beans, representing the Tony's Open Chain Sourcing Principle of quality and productivity

Quality and ProductivityInvesting in agricultural knowledge and skills, as well as organising labour brigades via the partner cooperatives.

Partner with Tony’s Open Chain to ensure fair business practices, living incomes for farmers, and a sustainable future for cocoa.

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