Our ambition
Tony's Open Chain cocoa volume growth is the key driver for change
MORE BEANS MEANS MORE IMPACT
Rapidly scaling the cocoa bean volume sourced through Tony's Open Chain is the biggest driver to achieve industry-wide change.
of coco beans in 2022/23
+5% volume sourced vs 2021/22
of coco beans in 2023/24
+22% volume sourced vs 2022/23
of coco beans in 2024/25
+66% volume sourced vs 2023/25
In the next 10 years, Tony's Open Chain seeks to reshape industry norms by proving our high-impact model works at scale.
Responsibly sourced cocoa volume is the key driver for change
Tony's Open Chain impact keeps scaling up
Our aim is to accelerate the growth of cocoa volumes we source. Scaling means everyone is better off financially - the farmers and partner cooperatives, as well as Tony's Open Chain Mission Allies.
The success stories amongst Mission Allies and partner cooperatives demonstrate the tangible benefits of signing on to the Tony's Open Chain model. This provokes a shift towards more responsible purchasing practices and creates an enabling environment for sustainable and long-term sector change.